Fuel your growth with a story as compelling as your company
A great narrative connects you to customers, partners, investors and employees. And aligns your brand and story with the company you’ve become or aspire to be.
Communicate value and differentiation
We help you surface and articulate the essential idea that establishes a clear position in your customer’s mind, and tells them why they should care about your solution.
It’s this idea that defines the value you deliver and creates separation from the crowd. And it’s the idea that compels customers to take action.
The why. And for whom
The answer to why often starts with for whom. Because truly knowing the customer and what keeps her awake at night is the key step in connecting your solution to their nightmare. It’s why talking with customers is integral to our process.
We dig deep to truly understand the customer, their challenges, the metrics they use to measure those challenges and the implications of not solving them. It’s the insight that leads to empathy and language that connects.
On your site. For your investor pitch. At the top of your funnel and for your employer brand
We create the language that brings your site to life. That gets investors to sit up and pay closer attention. That helps you create demand, compress sales cycles and convert interest into bookings. And that helps you interest the next great employee.
Accelerate time to value
Speed is a competitive advantage. So you get the messages and content you need, when you need it.
What we do
We help you communicate value and differentiation.
And create content that engages your customer
Positioning, messages and content for enterprise technology companies
There are a million things competing for your customer’s attention. You may have just a moment to tell them why they should care about your solution, and to get separation from competitors. We help you make that moment count.
We help you crystalize the right idea -- the point that matters -- and bake it into content that connects with and engages your customers. And that becomes fuel for your sales team.
We provide:
- Positioning and messages
- Site content
- Top of the funnel and demand gen content
- Collateral and sales enablement materials
- Customer stories and case studies
- Research and thought leadership content
Need help with something not on this list? Let us know.
How we do it
An approach focused on solving business problems and delivering real value
- Our relationship with you is based on helping you achieve specific business objectives
- Our work on your behalf is based on a deep understanding of your customer – including insights from customer interviews - and aggressively simplifying their problem
- We answer why your customer should care
- We create great content and work with you to activate it across the right channels
- We balance great strategy with ‘no excuses’ execution
- We’re a part of your team and we’re good team players
- We’re objective and embrace our responsibility to call it like we see it
Who we do it for
For and about enterprise technology
Technology and how it works is super interesting. Yet prospective buyers – especially outside of the IT organization and in lines of business – want to know why they should care. So that’s where we start.
Because the right messages and narrative can help a good company make the leap to being a far more successful one.
Raison d’être
Professionally, our reason for being is clear: we translate technical complexity into clear and compelling language that answers why customers should care. And about how your solution solves their problem.
About
Robert Schettino is an enterprise technology veteran complemented by a short list of skilled specialists that are long on talent, and are engaged as needed to help achieve your goals. The result is a team that is focused, lean and nimble.
Trained as a writer and based in the Bay Area, Robert has held marketing and communications leadership roles with companies across the enterprise technology landscape.
See more and endorsements at https://www.linkedin.com/in/robertschettino
